Microtel by Wyndham is a prominent economy hotel chain under the aegis of the Wyndham Group. Established in 1989, the budget hotel chain has undergone changes, including its logo. The brand has only two logos to date, and they reflect the brand’s growth and the shifting trends in the hospitality industry and consumer expectations. This article explores the two Microtel logos and describes other facets of the hotel chain.
The Genesis of the Microtel Logo (1989 – 2012)
The original Microtel logo featured a wordmark rendered in a sans-serif font in blue and in a title case to convey modernity and simplicity. Above the wordmark, especially pointing at the letters “i” and “t,” was an arrow-like projection resembling the roof of a building. By the side of that on the right was the image of a sun in yellow.
Further, beneath the wordmark were the words “Inns” and “Suites” written in a much smaller size and in a modern sans-serif typeface. The two words were separated by a dot. This design choice aligned with the brand’s mission: to offer practical accommodations for budget-conscious travellers.
(2012 – Present)
Today, the Microtel logo is characterised by its deep blue wordmark, which uses a clean sans-serif font. Above the wordmark is a stylised emblem that resembles either a crown or a blossoming flower in yellow forming the core. Under the wordmark were words such as “INN & SUITES” and “BY WYNDHAM” displayed in two levels. In fact, the words “INN & SUITES” were preceded and followed by two short lines in blue.
This design element is intended to convey notions of reliability, trustworthiness, and credibility. These are qualities that are essential for attracting guests looking for affordable yet dependable accommodations. The choice of deep blue is significant; it is often associated with professionalism and tranquillity. It thus reinforces the brand’s commitment to providing a pleasant experience for its guests.
The Elements of the Microtel Logo
Font
The Microtel logo features a sans-serif font that is characterised by its clean lines and lack of decorative elements. This choice of font aligns with contemporary design trends to emphasise simplicity and clarity. The sans-serif style is often associated with modernity and professionalism, which makes it suitable for a brand that aims to attract budget-conscious travellers seeking quality accommodations. The legibility of the font ensures that the brand name is easily recognisable, which is crucial in the competitive hospitality industry.
Colour
The Microtel logo is designed using two colours: deep blue as the primary colour and yellow. Blue is commonly associated with trustworthiness and dependability, qualities that are essential for a hotel brand. By using deep blue, Microtel communicates to potential guests that they can expect a reliable experience during their stay.
The deep blue hue also conveys professionalism, thereby reinforcing the brand’s commitment to providing quality service at an affordable price. The use of a bold colour helps the logo stand out in various marketing materials and signage, thus making it easily identifiable to travellers.
Finally
The Microtel logo iterations show the journey of the brand from its humble beginnings to becoming a recognised name in the economy hotel sector. Each iteration reflects the aesthetic preferences as well as deeper values such as reliability and modernity. With Microtel looking to adapt to changing market demands and consumer expectations, its branding is likely to evolve. At the same time, it is expected to maintain its core identity as a provider of quality budget accommodations.