Hotel Indigo is part of the InterContinental Hotels Group and is known for its emphasis on local culture. Its mission is to provide guests with authentic experiences that celebrate local culture and connect to the neighbourhoods. This Atlanta-based boutique hotel brand has undergone key changes in its branding and logo since its inception. This article explores the history and evolution of the Hotel Indigo logo over the years.
The Genesis of the Hotel Indigo Logo (2004 – 2009)
Hotel Indigo was launched in October 2004 with its first property in Atlanta, Georgia, the USA. The brand aimed to provide a unique experience to the guests by reflecting the character of its surrounding neighbourhoods. This approach to hospitality is visually represented through its logo, which has since evolved to represent the brand’s commitment to creativity and local culture.
The original logo featured a simple design with a modern sans-serif typeface to emphasise clarity and accessibility. The colour palette was primarily blue and white, which suggested professionalism and comfort. The logo comprised an emblem and a wordmark in blue. The emblem featured a floral design in predominantly blue colour with white stripes in between. The wordmark on the right of the emblem appeared in two levels. The top one had the smaller word “HOTEL” with spaced-out letters and the bigger, bolder, and thicker word with pointed glyphs “indigo” was placed beneath.
(2009 – 2020)
The logo underwent a minor redesign to reflect the lively spirit of the neighbourhoods where Hotel Indigo properties are located. The font became slightly more stylised, and the styles were reversed. For instance, the word “hotel” was written in lowercase, while “INDIGO” appeared in bold uppercase. Further, the emblem to the left was reduced in size, and the colour palette of the logo was made deep purple.
(2020 – Present)
Hotel Indigo launched a comprehensive rebranding campaign that included a complete redesign of the logo. It zeroed in on minimalism and removed the floral emblem altogether. So, the text-based logo had both “HOTEL” and “INDIGO” written in uppercase but of varying sizes like in the previous iterations.
The Elements of the Hotel Indigo Logo
Font
The typography used in the Hotel Indigo logo is modern sans-serif that reflects sophistication and approachability. The font is clean and contemporary, and is designed to be easily readable while also conveying a sense of warmth and hospitality. This choice aligns with the brand’s ethos of creating welcoming environments that celebrate local culture.
Over the years, the font has undergone subtle changes to enhance its expressiveness. The most recent iterations have incorporated more artistic elements that reflect the brand’s commitment to creativity and local storytelling.
Colour
The colour palette of the Hotel Indigo logo is vibrant and varied, and it mirrors the diverse neighbourhoods it represents. The logo prominently features shades of blue, which convey trust and reliability.
Finally
The Hotel Indigo logo highlights the journey of the brand from a simple hotel concept to a sophisticated lifestyle brand that embraces local culture and artistic expression. Each iteration of the logo has brought it closer to embodying the unique stories of neighbourhoods around the world. It allows guests to stay and experience the essence of their surroundings. The visual identity of the hotel is likely to evolve further and will continue to reflect new stories and inspirations from diverse locales.