Mufti is a popular men’s fashion brand in India that was started in 1998. Founded by Kamal Khushlani and owned by Credo Brands Marketing Limited, the brand is known for exclusive men’s clothing and footwear comprising jeans, t-shirts, joggers, athleisure, shorts, sweatshirts, blazers, and jackets. Over the years, the company has expanded its footprint in India and is known for its premium clothing range for men. The evolution of the Mufti logo is intertwined with the expansion of the brand and its commitment to expressiveness and individuality. The article delves into the evolution of the Mufti logo over the years.
The Genesis of the Mufti Logo (1998)
The brand Mufti was launched in 1998; after Mr & Mr, the first venture of the company was set in motion in 1992. The name “Mufti” signifies non-uniform wear and reflects a shift towards casual and expressive fashion. The initial logo was simple and aimed at conveying the essence of casual wear that appealed to self-assured individuals looking to make a fashion statement.
In its early years, Mufti’s logo was characterised by straightforward typography that emphasised the brand name in black and set against a white background. This design aligned with the brand’s philosophy of offering “alternative clothing.” It also resonated with the target audience—young men seeking to break away from traditional fashion norms. The logo served as a visual representation of the brand’s mission to provide comfortable yet stylish clothing options.
(2015-2018)
As Mufti expanded its product line and retail presence, there was a need for a more dynamic logo that could embody its evolving identity. In 2008, the logo underwent a redesign to reflect modern aesthetics while maintaining its core values. This new logo introduced more fluid lines and a contemporary font, symbolising the brand’s growth and ambition to resonate with a broader audience.
During this period, Mufti also began incorporating elements inspired by Mumbai’s vibrant culture into its branding. This connection to the city was essential in positioning Mufti as not just a clothing brand but as a lifestyle choice for urban men.
(2018-Present)
The latest iteration of the Mufti logo features a stylised bird derived from the Devanagari letter ‘M’, which represents both “Mufti” and “Mumbai.” This design encapsulates the spirit of freedom and expression that defines the brand. The bird symbolises aspiration and creativity and aligns with Mufti’s mission to inspire individuals to express their unique styles.
The wordmark “MUFTI” is written in a sans-serif typeface where the character glyphs were pointed and curved in the right places. The letter “U” has a thick left vertical bar, which goes progressively thin as it moves to the right side. Interestingly, the right vertical bar of the letter “U” does not meet the top bar.
This logo redesign coincided with the strategic expansion of Mufti into new markets and product categories, which include athleisure wear. The updated branding of Mufti reflects a commitment to innovation while honouring its roots in Mumbai’s creative landscape.
The Elements of the Mufti Logo
Font
The font used for the Mufti name has undergone changes to keep up with contemporary design trends. The current logo features a sleek, modern font that is easy to read and conveys a sense of sophistication. The font choice complements the brand’s focus on casual yet stylish menswear.
The Bird Symbol
The most recent iteration of the Mufti logo incorporates a stylised bird motif derived from the Devanagari letter ‘M’. This bird symbol represents freedom, creativity, and aspiration. Besides, it aligns with the brand’s mission to inspire individuals to express themselves through fashion. The bird is a visual metaphor for the Mufti man’s ability to soar above societal norms and embrace his unique style.
Colour
Mufti’s logo has primarily featured black and white colours and has occasionally used accent colours like orange. The black and white palette creates a timeless, elegant look that reflects the brand’s commitment to classic menswear with a modern twist. The use of accent colours, such as orange in the current logo, adds a touch of vibrancy and modernity to the design.
Symbolism
The Mufti logo is more than just a visual representation of the brand; it is a symbol of the brand’s values and aspirations. The bird motif, which has been derived from the Devanagari letter ‘M’, represents the brand’s roots in Mumbai and its connection to the creative spirit of the city. The logo as a whole embodies the brand’s mission to inspire men to express their individuality and embrace their aspirations.
Finally
The Mufti logo has evolved over the years, but its core elements have remained consistent. The brand name, typography, bird symbol, colour palette, and underlying symbolism work together to create a distinctive and memorable logo that resonates with the brand’s target audience. As Mufti continues to grow and innovate, its logo will undoubtedly adapt to reflect the brand’s changing identity. At the same time, it is likely to remain true to its foundational values of self-expression and individuality.