Wyndham Hotels & Resorts is a prominent name in the hospitality industry, and is arguably the largest hotel franchise in the world. It is a US-based hospitality conglomerate with its headquarters in Parsippany-Troy Hills, New Jersey, United States. The hotel logo has undergone a few changes since its inception in 1981. The evolution of its logo reflects the growth, strategic shifts, and adaptation of the brand to market demands. This article explores the history and evolution of the Wyndham logo. It highlights key milestones and design changes over the years.
The Genesis of the Wyndham Hotel & Resorts Logo (1981-2006)
The original logo for Wyndham Hotel & Resorts featured a simple and elegant design and the wordmark “WYNDHAM HOTELS AND RESORTS” written in a black classic serif font in two levels. The first letters of the wordmark “W,” “H,” and “R” were comparatively bigger than the rest of the letters. The design featured the letter “W,” formed out of a series of strokes in white and placed against an oval in a shade of blue. The contours of the letter have a spinning top-like element at the top. This logo aimed to convey a sense of luxury and sophistication and was perfectly aligned with the initial positioning of the brand as a premium hotel offering.
Expansion and Rebranding (1990s)
As Wyndham expanded its portfolio through acquisitions, including Days Inn and Howard Johnson, the logo underwent modification to reflect the growing brand portfolio. The 1990s saw the introduction of a more modern logo that incorporated a stylised sunburst element in shades of yellow and blue to symbolise warmth and hospitality. This era marked Wyndham’s transition from a single hotel brand to a multi-brand hotel group.
(2006-2010)
In 2006, the logo for Wyndham Hotels & Resorts saw a change with the background of the design element turned into a square. The wordmark forming the brand name in three levels appeared in a sky blue and black colour scheme and in a sans-serif typeface.
(2010-Present)
With the spinoff of Wyndham Hotels & Resorts as a standalone company in 2018, the logo was further refined to create a cohesive brand identity across its various properties. The updated logo featured the word “WYNDHAM” written in a bold, modern sans-serif font. The tagline “HOTELS & RESORTS” was added to emphasise the brand’s diverse offerings below, separated by an inverted arch in blue. This rebranding effort aimed to enhance brand recognition and streamline the customer experience across all Wyndham properties.
The Elements of the Wyndham Hotels & Resorts Logo
Font
The font used in the Wyndham Hotels & Resorts logo is a modern sans-serif typeface. This choice reflects a clean and contemporary aesthetic, which aligns with the brand’s focus on providing a seamless guest experience. The sans-serif font ensures the brand name to be easily recognisable across various platforms and marketing materials. The boldness of the font emphasizes strength and reliability, which are essential qualities in the hospitality industry.
Colour
The primary colour of the Wyndham logo is a distinctive shade of blue, often referred to as “Wyndham Blue.” This colour choice is strategic, as blue is commonly associated with trust, reliability, and tranquillity. These are qualities that resonate with travellers who seek comfort and assurance during their stay. The logo also incorporates white elements, which enhance clarity and contrast to ensure the brand stands out in various contexts.
Finally
The evolution of the Wyndham Hotels & Resorts logo reflects the journey of the brand from a single hotel in Texas to a global leader in the hospitality industry. Each iteration of the logo has been strategically created to reflect the growth, values, and commitment of the company to quality service. Finally, with Wyndham Hotels & Resorts continuing to innovate and expand, its logo is likely to evolve further to remain relevant in an ever-changing market.