Oppo is a Chinese manufacturer of electronics and digital products, such as smartphones, headphones, MP3 players, and others. Established in 2001 as a part of BBK Electronics, the brand has carved a niche for itself in the smartphone market worldwide. Its visual identity has undergone significant branding evolution since its inception. The company’s logo, which reflects its identity and values, has been redesigned only twice since its launch in 2004. The article traces the history and evolution of the Oppo logo over the years.
The Genesis of the Oppo Logo (2004–2013)
In 2004, Oppo introduced its first logo, which was characterised by a simple yet stylish wordmark featuring the brand name in lowercase. This logo was executed in a custom sans-serif typeface, predominantly in black. A distinctive feature of this logo was the open contours of the letter “P,” which provided a modern and sleek appearance. The letters were slightly stretched horizontally, which contributed to a contemporary aesthetic that resonated with the brand’s vision of innovation and technology.
First Redesign (2013-2019)
In 2013, Oppo revamped its logo by shifting from a monochrome palette to a vibrant green on a white background. This change symbolised a fresh and energetic identity, with green representing growth and success. The redesign also included modifications to the letter contours, making them narrower and more balanced, which enhanced the overall strength and stability of the logo. An alternative version featured white lettering with the tagline “Smartphone” on a bright green backdrop to emphasise the focus of the brand on mobile technology.
Major Redesign by Pentagram (2019–Present)
The most significant transformation occurred in 2019, when Oppo collaborated with the renowned design agency Pentagram to redesign its visual identity. The logo retained its lowercase format and green colour but adopted a darker, more luxurious shade. This new shade of green was intended to convey stability and wealth.
It reflected the growth and competitive spirit of Oppo in the global market. The custom typeface was also refined, with complete and strong contours that underscored the confidence and longevity of the brand. This redesign marked a key moment in Oppo’s branding and aligned it more closely with its aspirations as a leading technology company.
The Elements of the Oppo Logo
Font
The brand name is rendered in the Oppo Sans font, which has been specifically chosen to design the logo. It merges classic and Gothic elements and reflects the distinctive characteristics, style, and essence of the brand. The letters are straight and meticulously crafted, which embody the quality and craftsmanship associated with Oppo products.
Colour
Oppo employs green in multiple shades, which can range from dark to light, to represent its various products. This is due to the fact that this colour maintains its vibrancy and saturation in digital printing. The chosen shade of green symbolises vitality and growth and points to a plethora of features. It also signifies the durability of Oppo products when in use.
Finally
The evolution of the Oppo logo shows the journey of the company from a nascent player in the electronics market producing MP3 players to a major global smartphone manufacturer. Each redesign of its logo has modernised the visual identity of the brand and reinforced its commitment to innovation, growth, and a strong market presence. As Oppo continues to expand its product offerings and market reach, its logo remains a vital symbol of its identity and values in the competitive tech landscape.