OnePlus is a popular Chinese mobile brand that was founded on December 16, 2013. It belongs to BBK Electronics, arguably one of the largest manufacturers of smartphones and home appliances in China. The brand has clocked phenomenal sales all over the world, thanks to its top-quality features and hardware. The visual identity of OnePlus has changed twice since its inception, albeit in a subtle way. The logo features intense colours and clean geometric shapes, which appear quite stylish. The article delves into the transformation of the OnePlus logo over the years.
The Genesis of the OnePlus Logo (2013–2020)
The OnePlus brand was established in December 2013 by Pete Lau, who was a former vice president of OPPO. The mission of the brand was to create high-quality smartphones at competitive prices. The original logo featured a horizontally-oriented rectangular design with a striking red and white colour scheme. The left side displayed a bold red numeric “1” enclosed in a square frame with a white background.
Besides, there was a “+” symbol on the top right corner of the square frame, which appeared to be disjointed. On the other hand, the right side showcased the word “OnePlus” in uppercase letters against a solid red background. The design emphasised clarity and modernity, with the “One” part of the name appearing bolder than “Plus” to symbolise the brand’s commitment to innovation and quality.
(2020 – Present)
In 2020, OnePlus unveiled a refined version of its logo to mark the most significant update since its inception. The redesign retained the original colour palette but modernised the elements for a more cohesive and recognisable image. The square frame around the numeric “1” was accentuated, and the digit itself was re-stylized in a more contemporary font. The right side of the logo was changed to a white background, with the “OnePlus” text redrawn in a heavier sans-serif font. This has enhanced the legibility and visual impact of the logo.
This updated logo aimed to reinforce the brand’s visual identity while remaining true to its roots. The changes included a more prominent plus sign, which fostered a stronger connection to the OnePlus community. It reflected the growth and evolution of the company within the competitive smartphone market. The new visual identity also introduced a broader colour palette by incorporating secondary colours like cyan, green, magenta, indigo, and yellow. This enhanced the vibrancy and appeal of the brand across various digital platforms.
The Elements of the OnePlus Logo
Font
The OnePlus logo features a bold and contemporary uppercase wordmark in a geometric sans-serif typeface. The characters are confidently executed, with thick strokes and crisp, distinct outlines. Although the fonts are not exact matches, they are similar to the ones used in this emblem, such as Nimbus Sans D Bold and Helvetica Bold.
Colour
The OnePlus visual identity employs a striking colour scheme of scarlet-red and white. This vibrant combination conveys a sense of innovation, progress, and dynamism. The prominent use of red in the logo gives the brand a powerful and distinctive appearance. It has helped it stand out among competitors.
Finally
Since the inception of the company in 2013, the OnePlus logo has evolved from a straightforward design to a more sophisticated and modern representation of the brand. This evolution reflects the commitment of OnePlus to innovation and its dedication to creating a strong connection with its user community.