The article delves into the evolution of the Etisalat Digital logo, among other details of the company.
The Genesis of the Etisalat Digital Logo (2016 – Present)
Etisalat Digital is a business unit of the Etisalat Group, now e&. The logo features the iconic droplet symbol along with the “etisalat digital” descriptor. The droplet symbol appears in a rounded and tilted triangular form. The symbol is followed by the wordmarks “etisalat” and “digital” in two levels, either beneath or beside the symbol.
The lowercase wordmarks in black, white, or dark grey were written using a rounded and humanist sans-serif typeface, and they reinforced approachability, modernity, and alignment with digital-first brands. The letterforms of the wordmarks had soft curves, open counters, and friendly proportions.
The Elements of the Etisalat Digital Logo
Font
The wordmark in the Etisalat Digital logo is rendered using a clean, geometric, and modern sans-serif typeface in lowercase. The letterforms are characterised by smooth curves and even stroke widths. It is in sharp contrast to its more expressive and consumer-facing Etisalat logo.
Colour
The Etisalat Digital logo appears in a muted monochrome tone (black and white) and does not showcase strong brand colours. The monochrome palette conveys a corporate and enterprise-first identity. Besides, the colour palette aligns with global digital and cloud-service brands.
Finally
The Etisalat Digital logo reflects how its parent company, the Etisalat Group, transformed into a technology-driven enterprise.