In this article, we will see how the Naver corporation logo has evolved over the years.
The Genesis of the Naver Corporation Logo (2001 – 2009)
The original Naver Corporation logo featured the abbreviated wordmark “nhn” in lowercase and in a bold, thick, and rounded sans-serif typeface. The thick letterforms of the wordmark in a deep green colour palette were slightly soft in appearance, which made the logo simple and approachable. At the end of the wordmark was a small and somewhat circular element with a gradient.
(2009 – 2013)
The 2009 logo did not use actual letters but created the abbreviation “NHN” in uppercase using a combination of thin geometrical elements in grey pointed on both sides. These were placed horizontally and vertically to form the combination of letters “NHN”. In fact, the horizontal bar of the letter “H” was created by a blue-coloured element with a gradient.
(2013 – 2018)
In 2013, NHN was renamed “Naver”, which necessitated a logo change. The new logo in green featured the wordmark “NAVER” in uppercase using a thick sans-serif typeface.
(2018 – Present)
The latest Naver Corporation logo refines the previous logo using a bright and vibrant green colour palette, aka “Naver Green”. The gothic-style logo does not have any graphic element, but only the logotype for increased readability.
The Elements of the Naver Corporation Logo
Font
The wordmark in the Naver Corporation logo is written in uppercase using a gothic-style sans-serif typeface. The letterforms of the wordmark are characterised by clean, bold, and straight lines, as well as geometric shapes. The typeface supports readability and reflects stability and simplicity.
Colour
The colour used to design the logo of Naver Corporation is a shade of green called “Naver Green”. The fresh and modern colour symbolises trust, friendliness, exploration, and innovation.
Finally
The evolution of the Naver Corporation logo showcases the journey made by the company from a domestic internet portal into a global technology and content platform.