The renowned Slovenian company Akrapovič is a manufacturer of high-performance exhaust systems for automobiles. The products of the company are known for their superior quality and advanced technology in the automobile and motorcycle industries. Since the founding of the company in 1991, its logo has grown in parallel to the growth of the company. This article explores the history and evolution of the Akrapovič logo over the years. It traces its journey from a simple design to the powerful brand symbol it has become today, among other details of the company.
The Genesis of the Akrapovič Logo (1990 – 1999)
The initial logo was relatively simple and featured the name of the company, “Akrapovič,” in a slanted and basic sans-serif font. Also, the bold letters in black had a dot symbol on top of the letter “C.”
The colour scheme used in the logo included black or white, depending on the background. Also, the logo incorporated a stylized symbol of a scorpion in red, which was inspired by the astrological sign of Igor Akrapovič, the Scorpio. Alternatively, the addition of the Scorpio symbol to the left of the company name was a nod to the original name of the company. This new design conveyed a sense of strength and aggression and was aligned with the high-performance nature of Akrapovič products.
The original logo also featured the small-sized wordmark “Exhaust System Technology” in a cursive style beneath the name of the company. This straightforward design reflected the focus of the company on function over form in its early years.
(2000 – 2007)
In 2000, although the colour of the scorpion symbol remained red, the wordmark “Akrapovič” in bold italics appeared in yellow. Both the red scorpion symbol and the wordmark in black italics were enclosed within an ellipse with a yellow outline.
(2007 – Present)
In 2007, Akrapovič unveiled a completely redesigned logo that remains in use today. This modern iteration features a highly stylized scorpion that looks like a wrench. The company name is presented in a custom, bold typeface that exudes strength and precision. The primary colours are black and white, with red being used for the stylized symbol of the scorpion.
The Elements of the Akrapovič Logo
Font
The logo features the brand name “Akrapovič” in an elongated and slanted form. The skewed strokes that are used to execute the letters of the wordmark are similar to the “Kenyan Coffee Italic” font crafted by Typodermic fonts.
Symbol
The logo displayed a stylized symbol of a scorpion in red. Interestingly, the scorpion symbol appears like a wrench, which is a reference to the original name “Skorpion.” Also, there is a subtle accent over the letter “C” of the wordmark “Akrapovič.”
Colour
The colour scheme of the Akrapovič logo comprises three colours: red, black, and white. The red colour is used to execute the stylised scorpion symbol on the left side of the wordmark in black. And when it comes to the logo being displayed on the racing sticker, the scorpion symbol and the wordmark are displayed in white against a black background.
Finally
The evolution of the Akrapovič logo shows the journey of the company from a small Slovenian startup to a global leader in exhaust system technology. Each iteration of the logo has reflected the growth, values, and positioning of the company in the market. The logo captures the adherence of the brand to performance, innovation, and precision engineering. With Akrapovič continuing to push the boundaries of exhaust system design, its logo stands as a testament to its past achievements and future ambitions.