Aeropostale is a well-known American retail company that specialises in stylish clothing and accessories. It is renowned for its distinctiveness and exclusivity. The company has built a reputation for offering trendy apparel that easily catches the eye. The brand has undergone a few changes in its logo over the years, the evolution of which reflects the brand’s journey and adaptation to changing trends. The article explores the evolution of the Aeropostale logo over the years, among other details of the company.
The Genesis of the Aeropostale Logo (1987 – 2000s)
The initial Aeropostale logo was characterised by clean lines and a straightforward font. The uppercase letters written using an extra-bold serif typeface conveyed a sense of formality, and the first letter “A” was markedly bigger in size than the rest. This simplistic design with letters containing slightly curved bars and thin serifs endured for several years. Also, the letter “E” had a triangular accent mark in black above it. These logo elements helped Aeropostale establish a foundation for the brand’s visual identity.
(2000s – 2017)
As the 21st century unfolded, the Aeropostale logo too saw a change. In the early 2000s, the brand embraced a bold and more stylised aesthetic in navy blue colour to emphasise its association with air transport. The accent mark on top of the letter “E” was retained to symbolise the earlier rebranding efforts of the brand. However, the size of all the letters was made similar, unlike in the original iteration. Also, the spacing between the letters was increased to highlight the brand’s focus on legibility, simplicity, and accessibility.
(2017 – Present)
The current logo is depicted in black against a white background, which aligns with the prevalent colour scheme used in the world of fashion. The logotype uses a generic sans-serif typeface with average sizes and spacing. The letter “E” has a short middle bar and an acute accent above it, which made it distinguishable from the competition.
The Elements of the Aeropostale Logo
Font
The wordmark used in the Aeropostale logo is written using a geometric sans-serif typeface with medium-thick letters in uppercase. The similar fonts to the Aeropostale font are the Saa Series E D and Westmount Light.
Colour
The colour palette of the Aeropostale logo combines red and black to evoke a sense of power and professionalism. Besides, the colour scheme made the logo elegant and timeless.
Finally
The evolution of the Aeropostale logo encapsulates the brand’s journey from its origins as a modest label to its status as a global fashion presence. The brand’s capacity to adapt to its ever-changing audience is demonstrated by several aspects. These include the modifications in font, addition of the accent mark, and switch to a more modern style in the digital era.