Beko is a Turkish brand under the Koç Holding conglomerate and was established in 1955 by Vehbi Koç and Leon Bejerano. The brand name is a combination of the first two letters of the founders’ surnames, Bejerano and Koç. Since its inception, Beko has grown into one of the leading names in home appliances and consumer electronics, and it has its footprints in more than 55 countries.
The Beko logo has changed quite a few times based on aspects such as adhering to the changing design aesthetics, increasing visual impact, and aligning with the vision of the company. Besides, the logo and its variants reflect the impactful journey of the company since its inception. The article delves into the various logo changes of Beko, among other details of the company.
(1967 – 1986)
The original Beko logo featured the brand name in a deep orange colour. The thick, wide letters had narrow, elongated serifs and small spaces between them. Also, the letter “K” in white set against an orange-coloured isosceles triangle touched the letter “O” in orange.
(1986 – 1993)
The logo evolved into a more contemporary look to reflect growing modernisation in technology and business. The brand name in the title case appeared in bold blue, and the stem of the letter “k” was similar to the height of the letter “B”. The heavy narrow letters of the brand name were written using a sans-serif typeface. Beneath the brand name was written the motto of the company in black, the length of which aligned with the length of the brand name.
(1993 – 2014)
During this era, the logo saw further refinement. It embraced a cleaner and more minimalistic typeface, with a deeper shade of blue remaining the dominant colour to evoke trust, calm, and reliability. The brand name in uppercase letters written using a wide sans-serif typeface with rounded outer angles became more uniform. It matched the global trends of the ’90s and early 2000s, when Beko was expanding into new international markets.
(2014 – Present)
In 2014, Beko underwent a significant rebranding and logo update. The new logo, developed by Sagi Haviv of the renowned design firm Chermayeff & Geismar & Haviv, marked a sharp departure from previous designs. For the first time, the logo in a light shade of blue used all-lowercase letters, which made the brand appear more approachable and modern.
A distinctive diagonal underline was added to convey a sense of energy and movement. This underline, often seen as a symbol of dynamism, became a recognisable element. Besides, the design team customised the letterforms, especially the letters ‘b’ and ‘o’, to achieve a more harmonious and visually appealing logo.
The Elements of the Beko Logo
Font
The Beko logotype is written using a modern sans-serif typeface similar to Quebec Serial Heavy and SST Heavy.
Colour
The colour palette of the Beko logotype is a light shade of blue, which evokes a professional approach to how goods are produced.
Finally
The Beko logo and its various iterations show how the brand evolved from a local Turkish startup to a prominent global brand. The most recent redesign of its logo embraces modern design language and targets a younger audience. It underscores Beko’s commitment to staying relevant and innovative in the competitive world of home appliances.